For people who have already tried the diets, done the exercise, and still can't move the scale — and just want something that actually works around their life.
Watch this first — 2 minutes
The problem isn't your willpower. It's that most approaches are designed to produce short-term results, not long-term ones.
Cutting carbs drops water weight fast — it looks like progress on the scale, but it's not fat loss. The moment you reintroduce normal food, it comes straight back. You haven't fixed anything, you've just moved water around.
Works for some people. Makes others miserable. If you're someone who's busy, stressed, or has a social life — eating in a rigid window is just another thing that falls apart when real life happens.
More cardio doesn't equal more fat loss. If your metabolism is already slow, burning extra calories while staying in a deficit can make things worse. One of my clients was doing three hours a day and couldn't shift anything.
Most are built around someone else's lifestyle. They hand you a template and expect you to fit into it. When you can't, they call it a lack of discipline. It's not. It's just the wrong plan.
Three phases. Built around your life. Designed to become effortless.
We look at your current lifestyle, eating patterns, and history — not to judge them, but to understand them. Most people have one or two specific things blocking their progress. We find those first, rather than overhauling everything at once.
No dramatic overhaul. No meal plans you need to prep on a Sunday for four hours. We make targeted changes to what you're already doing — small enough to not disrupt your life, specific enough to start moving the scale consistently, week by week.
Once the results are consistent, we keep tightening the system until it becomes automatic. The goal is to reach a point where you're not tracking everything, not thinking about it constantly — it's just how you live. That's what sustainable actually means.
This is 1:1 coaching — you get direct access to me, not a template and a portal.
Not a generic PDF. A system built specifically for your current routine, diet preferences, and schedule. If it doesn't fit your life, it won't work — so we start there.
You'll have direct contact with me throughout. When something isn't working, we adjust. No waiting for a weekly call to tell me you've struggled for seven days.
We fix the underlying issue rather than papering over it. Once your metabolism is working properly, consistent progress follows — and it stays consistent because we're not fighting your body.
Real progress tracking, real feedback, real changes when needed. Results of 1–2 lbs per week, consistently, which adds up fast without ever feeling like a crash diet.
First results usually visible within 4 weeks.
Start my first month — $229USDYou'll complete a short intake form — lifestyle, history, goals. Takes about five minutes. This is where we start building your plan, not a sales call.
Within 24–48 hours I'll have your personalised starting plan ready. We'll go through it together, answer any questions, and get you moving.
From there it's weekly check-ins, real-time adjustments, and consistent progress. Most clients start seeing movement on the scale in the first two weeks.
When I started coaching, I tried everything with my clients. Keto, paleo, fasting, strict calorie deficits. Some got good results. Most didn't — because the plans were too rigid for a normal life.
That's when I started focusing on the metabolism itself. Once I understood that most people struggling with weight loss have a metabolism that's been slowed down by years of dieting and inconsistency, everything changed. Instead of fighting that, we fix it.
The results shifted. Not dramatic, uncomfortable, unsustainable results — consistent, effortless ones. Clients stopped feeling like they were on a diet. The weight came off and stayed off.
After 16 years doing this, I've got one strong view: weight loss shouldn't be a dramatic overhaul of your life. It should be a few targeted tweaks done in the right order. Everything else follows from that.
"I'd been doing two to three hours of cardio every day and the scale wasn't moving. Jay cut my cardio almost in half, changed a few things with my diet, and the weight started coming off every single week."
Before: 2–3 hours daily cardio, no progress, completely stuck.
Change: Reduced cardio, targeted dietary tweaks, metabolism reset.
Simon
"The weight loss was great — but the bigger thing was how my mindset shifted. I stopped obsessing. I stopped feeling guilty about food. I actually started enjoying it. My confidence is completely different now."
Before: Yo-yo dieting, poor relationship with food, low confidence.
Change: Sustainable approach, mindset shift, lasting transformation.
ErinOne option. Clear deliverables. Cancel anytime — no minimum contract, no awkward conversations.
No call required. Sign up and receive your intake form immediately.
If you implement what I give you for the first four weeks and the scale doesn't move at all, message me and I'll send your money back. No drawn-out process.
The only condition: you actually have to follow the plan. If you don't, I can't help you — and to be honest, no coach can. But if you do the work and nothing happens, you don't pay. That's the deal.
No calls. No faff. Just a plan that actually fits your life — and results you can see within the first two weeks.
Start my first month — $229USD Jay Baker Coaching